Club

German Chistyakov – new General Director of Avangard HC

On August 1, 2023 German Chistyakov will take up the position of Avangard General Director.

Mikhail Averin, Avangard HC Board of Directors Chairman:

- Maintaining a high level of ambition is important for us. Not only maintaining, but also increasing the achievements of Avangard in sports, youth hockey development, commerce, marketing and media. When Sergei Belykh announced his decision to leave the club, it was important for us to find a person who is well acquainted with the specifics of working with a professional team for the position of General Director. German Chistyakov is a well-known person in sports, he has extensive managerial experience, he worked for Match TV and soccer clubs and knows sports from all sides. I am sure that German Anatolyevich will make the most of his knowledge and experience in his new position, and Omsk hockey will enter a new stage of development.

German Chistyakov, Avangard HC General Director:

- Becoming a part of Avangard is a great honor and a great responsibility. The club is known both in and outside Russia, it is a strong brand that unites hundreds of thousands of fans. Avangard has a very strong team, commerce and marketing department works great, the academy is developing well and my goal is to ensure steady progress. Here my experience will come in handy: I know how teams work and what emotional and technical features of clubs’ operation are, I have a good understanding of marketing and promotion of a media product in our industry. This appointment is perhaps the biggest challenge in my career. I aim high. We are to make Avangard successful in the long run: on the ice, in terms of development of young Omsk players, communication with fans, creating attractive products for partners and best media content. We are starting from a high point, Avangard is a top club in every sense. But it lies in our power to make it even stronger and brighter!

Reference

German Chistyakov is a graduate of Lomonosov Moscow State University, Faculty of Journalism. He was the head of Faculty of Management in team sports at the RMA Business School. Has extensive managerial experience in sports: was the General Director of Anzhi (Makhachkala), PAOK (Thessaloniki, Greece), Botev (Plovdiv, Bulgaria) football clubs, Executive Director of Professional Basketball League, Head of Russian Football Union project office that developed a package of reforms for Russian football. He was also the Head of Match TV Department for interaction with leagues and federations, and worked for Apostol Media as the Head of Sports Department.

Avangard press service

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